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I just saw an ad of a Nivea product - a certain spray - that, upon continuous usage for a few weeks, renders a woman's armpits fair and free from the odour of sweat. The ad claims that with that whitening done, "you can be more confident around others" (while raising your hands up, I suppose). What sort of confidence is that which stems from the deliberate suppression of biological necessities? Have we managed to mismanage our social image to the point of being self-deleterious?
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Intel's new tagline, "Sponsors of Tomorrow", sounds to me like the bells of technology tolling away, announcing the completion of their invasion, as if the magic of devices smaller than a thumbnail is capable of being responsible for everything that is yet to happen. It's a good thing: the Age of Enlightenment has finally climaxed with the ultimate utterance of control, responsibility and, by extension, reward.
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